How Much Should a Business Spend on Video Marketing?
By Danish Shahzad
"How much should we spend on video?" is the wrong first question. The right one is: what do you want video to achieve? Once you know that, the budget almost sets itself. Here's how to think about video spend so it becomes an investment, not a cost.
Tie the budget to a goal
Video for brand awareness, video for direct sales, and video for trust all look different — and cost differently. A steady stream of short-form content is a different investment than a single flagship ad. Decide the job first, then the number.
A simple way to size your budget
- Testing the waters: a small monthly package of short-form edits.
- Running paid ads: budget for several ad variations so you can test and scale winners.
- Building a brand: a mix of one or two flagship pieces plus consistent short-form.
Why cheap can be the most expensive option
A low-cost video that no one watches still costs you the time, the footage, and the opportunity. Spending a little more on work that actually retains viewers and drives action is almost always the better return. Judge spend by results per dollar, not by the invoice.
Consistency beats big one-offs
One expensive video rarely moves the needle for long. A consistent flow of good content compounds — it keeps you in front of buyers week after week. For most businesses, a sensible monthly budget beats an occasional splurge.
Work like this from my portfolio:
Not sure what your video budget should look like? Tell me your goals and I'll suggest a realistic plan that gets you the most for what you spend.
Want videos like this for your brand?
Let's turn your ideas into scroll-stopping content.
Get in Touch