How to Write a Video Brief That Gets You the Right Edit

The difference between an edit you love and one you have to redo three times is usually the brief. A clear brief saves you money, time and frustration. Here's how to write one — even if you've never made a video before.

The five things every brief needs

• Goal — what should this video achieve? (sales, awareness, sign-ups)
• Audience — who is it for, and what do they care about?
• Message — the one thing a viewer should remember.
• References — a couple of videos whose style or vibe you like.
• Deliverables — length, format (9:16, 16:9), platforms, and deadline.

Be clear about the vibe

You don't need technical language. Just describe the feeling: fast and energetic, calm and premium, fun and playful. Linking two or three reference videos communicates more than a page of notes, and it gives your editor a target to hit.

Give feedback the smart way

When you review a draft, be specific and time-stamped: "at 0:07 the music is too loud," not "something feels off." Grouping your notes into one clear round of revisions gets you to the final faster than scattered messages.

A piece I shot and edited:

A Videography Reel

Want a template to brief your next video? Reach out and I'll share how I like to receive projects so we get it right the first time.